Hello! My name is Elina van Dijke, I’m 37 years old and I work as a digital designer (UX&UI) at Hemtex. I also run a small online store in my garage and I’m driven by new challenges.
I like to knit, listen to trance, look out over the sea, go snowboarding, start companies and be out in nature. I secretly listen to christmas music in September and I love to set up and work towards goals, both private and professional. I love living on the country side! I studied Multimedia Computing in England between 2006-2009. There I learned to speak English, animate, code, databases, design, video editing, photography, web design and 3D modelling. Since I am passionate about digital design and interaction design, it became natural for me to continue on that path.
My work as a Digital Designer includes designing and creating newsletters that are intended to increase conversion rate, inspire or provide information about products. I also create campaign materials for the e-com, landing pages, digital ads, paid social and videos. I mainly work in SketchApp, Photoshop, InVision, Illustrator and After Effects but I have also experiences with Figma, Premiere Pro and In Design.
UI & UX
I create digital interfaces where the main focus lies on user-friendliness.Through AB testing and user tests you can understand problems with the interface. It’s not always the most beautiful design that gives the best results. I love the expression “Kill your darlings”.
I am passionate about e-commerce and retail and my dream is to continue in this field of work. I see the future as digital and I want to strive for the best customer experience with as little friction as possible. I do not believe in the death of stores but through unified commerce a company should be synced in all channels.
WHAT I DO
Digital Designer (UX/UI) at Hemtex in Borås, Sweden. I design campaign materials for the e-com, newsletters (conversion, inspiration and information), inspiring landingpages, banners, paid, SoMe and user interfaces. I also work with AB testing and user tests.
Co-founder and owner of Coral Bird AB. Me and my husband run this company where we offer unified E-commerce, consultancy, digital signage, Google Cloud Professional Architect, digital design and UI & UX design.
Acquired an e-commerce (GloXpress) that sells beauty products. We launched a brand new design of the e-shop in November -20 with an improved user experience, especially for visitors on mobile.
Digital Art Director Assistent at MQ Retail AB. I made ads and digital design for screens. I worked as a consultant for about 9 months.
Digital Designer at Hemtex AB. I worked part time as a consultant. The work included digital design, newsletters, banners etc.
Digital Designer/Webdesigner at Youmeet Technology (later Zinion Technology). I mainly designed websites for new customers in different industries. I also worked as a graphic designer during this period and made logos, stationary, business cards and folders.
Berghs School of Communication
De Montfort University (Leicester, England)
Multimedia Computing, Bachelor’s degree in Computer Science, First Class