Hello! My name is Elina van Dijke, I’m 37 years old and I work as a digital designer (UX&UI) at Hemtex. I also run a small online store in my garage and I’m driven by new challenges.
I like to knit, listen to trance, look out over the sea, go snowboarding, start companies and be out in nature. I secretly listen to christmas music in September and I love to set up and work towards goals, both private and professional. I love living on the country side! I studied Multimedia Computing in England between 2006-2009. There I learned to speak English, animate, code, databases, design, video editing, photography, web design and 3D modelling. Since I am passionate about digital design and interaction design, it became natural for me to continue on that path.
Digital Design
My work as a Digital Designer includes designing and creating newsletters that are intended to increase conversion rate, inspire or provide information about products. I also create campaign materials for the e-com, landing pages, digital ads, paid social and videos. I mainly work in SketchApp, Photoshop, InVision, Illustrator and After Effects but I have also experiences with Figma, Premiere Pro and In Design.
UI & UX
I create digital interfaces where the main focus lies on user-friendliness.Through AB testing and user tests you can understand problems with the interface. It’s not always the most beautiful design that gives the best results. I love the expression “Kill your darlings”.
E-commerce
I am passionate about e-commerce and retail and my dream is to continue in this field of work. I see the future as digital and I want to strive for the best customer experience with as little friction as possible. I do not believe in the death of stores but through unified commerce a company should be synced in all channels.
2018-2020
Digital Designer (UX/UI) at Hemtex in Borås, Sweden. I design campaign materials for the e-com, newsletters (conversion, inspiration and information), inspiring landingpages, banners, paid, SoMe and user interfaces. I also work with AB testing and user tests.
2010-2020
Co-founder and owner of Coral Bird AB. Me and my husband run this company where we offer unified E-commerce, consultancy, digital signage, Google Cloud Professional Architect, digital design and UI & UX design.
2019-2020
Acquired an e-commerce (GloXpress) that sells beauty products. We launched a brand new design of the e-shop in November -20 with an improved user experience, especially for visitors on mobile.
2015-2015
Digital Art Director Assistent at MQ Retail AB. I made ads and digital design for screens. I worked as a consultant for about 9 months.
2014-2015
Digital Designer at Hemtex AB. I worked part time as a consultant. The work included digital design, newsletters, banners etc.
2011-2014
Digital Designer/Webdesigner at Youmeet Technology (later Zinion Technology). I mainly designed websites for new customers in different industries. I also worked as a graphic designer during this period and made logos, stationary, business cards and folders.
2018-2019
Berghs School of Communication
Interaktionsdesign
2006-2009
De Montfort University (Leicester, England)
Multimedia Computing, Bachelor’s degree in Computer Science, First Class